Lori Track

Director of Operations

You could say that Lori’s career has followed a number of different tracks (pun intended).


Lori began her career as a corporate lawyer, working in a variety of industries including marketing, communications, retail services and financial services.

After 12 years in the corporate world, she made an entrepreneurial leap to become General Manager and Publisher of Sweetspot.ca (an online destination focused on lifestyle trends), where she managed operations across a number of departments including editorial, sales, marketing and technology. The company was then acquired by Rogers Publishing in 2010 where Lori played an instrumental role in both the transaction and transition.


In 2012, she took on the role of COO for eLUXE, a contemporary fashion e-commerce property that also published a weekly digital magazine. Then, in 2014, she started a consulting company called Good Eggs and Co., supporting small and medium sized business in both strategy and operations, with a focus on e-commerce. Lori joined Hometrics as COO in 2016. Hometrics was a real estate solutions provider.


Most recently, in 2018, Lori was at Torstar as the Head of Torstar Real Estate & Automotive. There she oversaw the real estate and automotive vertical strategies to drive revenue, as well as the product and content roadmaps, for both print and digital solutions.


While she no longer practices law, Lori is known for her due diligence and attention to detail. In her role as Director of Operations, she’ll be supporting a number of areas, including legal, finance, business development, product development, operations, and more.


But Lori isn’t all business. When she’s not dotting the I’s and crossing the T’s, she’s out for runs with her family or tending to her fur baby, Daisy the Bernedoodle.